In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products.
It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought.
Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing.
In the modern world, we live in today people become loyal to the brands they buy for example Gucci, Nike, Ray-Ban, they have somewhat of a cult following. By building an emotional connection to your brand through the way it's perceived in images can create this type of brand loyalty.
To find out more about the power of good brand imagery and how it can boost your website's conversion rate take a listen to Daisi Pollard.
2:12: How important are images to a websites conversion rate?
5:20: Influencer marketing/ In house photography
7:43: Is good photography just for e-commerce websites?
10:06: Does having pictures of people build trust?
13:25: How does somebody know if they need new product photos
17:30: Are broader plainer images better or are lifestyle images with the use of models better?
27:35: What impact does product demonstration have?
32:30: What needs to be included in a demonstration video?
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/145/